Donna Greeley

Don't let the end of summer catch your business off guard. We get it. There's something about August that feels... heavy. Vacation photos are winding down. The kids are heading back to school. Calendars start filling up. Before you know it, pumpkin spice is everywhere, holiday decorations are in stores, and you're wondering how the year disappeared so quickly. For many business owners, August brings a little bit of anxiety. You know the busiest time of year is right around the corner, but...

July has a vibe. The calendars loosen up a little. Vacation photos start showing up. We get it. We’re enjoying the calmer pace too. But while summer may feel slower, marketing doesn’t really punch a clock. Consumer behavior doesn’t take PTO. People are still scrolling. Still shopping. Still researching. Still quietly deciding who they trust, who they remember, and who they’ll eventually buy from. They’re just doing it poolside. Your audience didn’t disappear; their behavior is flowing with...

Ahhh summer. The season of vacation time. The land of autoreplies and pretending we’re “logging off” while secretly answering emails from the pool. For a lot of businesses, summer feels like the time to take the foot off the gas. People are traveling. School schedules and life routines are off. Clients and customers are harder to pin down. Everyone mentally clocks out by Friday at noon. We get it. And we love it! But here’s the thing some brands don’t realize, consumers don’t stop spending...