Donna Greeley

Remember when every brand needed a podcast? Then a TikTok? Then Threads? Then AI-generated everything? Should we be doing this? Why aren’t we on that platform? Our competitor is doing it. Everyone is talking about it. We get it. Part of being a good marketer is paying attention to what’s changing. But there’s a big difference between evolving your marketing strategy and constantly reacting to whatever happens to be trending. The goal isn’t to ignore trends. It’s to know which ones actually...

Artificial intelligence isn't coming to marketing. It's already here. It's determining which ads consumers see, predicting which audiences are most likely to convert, helping platforms allocate budgets, generating creative variations, and processing campaign data at a speed no human team could realistically match. And that's a good thing. The problem starts when we confuse faster with smarter. The Part AI Is Really Good At There are parts of marketing that machines are simply better equipped...

Don't let the end of summer catch your business off guard. We get it. There's something about August that feels... heavy. Vacation photos are winding down. The kids are heading back to school. Calendars start filling up. Before you know it, pumpkin spice is everywhere, holiday decorations are in stores, and you're wondering how the year disappeared so quickly. For many business owners, August brings a little bit of anxiety. You know the busiest time of year is right around the corner, but...