Didi Martz

What is the theme of the typical April marketing blog? Spring cleaning. Make sure you tidy up your space, so your mind is clear. Plant your marketing seeds now so by the summer they start to grow. All great topics, and advice that we would give to any of our clients. But this blog is less about the month and more about us.  It has been six years since the start of the pandemic that changed our world. What is the one thing everyone has had in common over this time? We all survived. We all...

March is the month we celebrate women. All over social media, we see facts highlighting women in business, in science, in sports. This is the time to spotlight female pioneers who pave the way and celebrate the glass ceilings being shattered. So important. So empowering. Right?  But if we’re being real for a minute… why do we focus on just one month?  In 2026, we’re loudly celebrating women, while only about 10% of Fortune 500 and Fortune 1000 CEOs are women. Yes, that’s progress compared to...

Marketing has a confidence problem. Not because people don’t know what they’re doing, but because they don’t always trust themselves enough to let their ideas fully play out. We tweak too fast. We panic too early. We abandon campaigns right before they start working.  February is a good reminder that the way you treat your marketing matters.  Self-love in marketing looks like sticking to your plan even when it feels uncomfortable. It looks like trusting the research, the audience insights,...